Smartphone Sales Boost Samsung's Profit

Samsung has said it expects to report strong results for the first three months of the year - usually a slow time for consumer electronics sales.

The South Korean company estimated that its operating profit rose to 8.7trn won (£5.06bn) in the quarter - an increase of 53%.

It follows a year of soaring profits, as the popularity of Samsung's smartphones increased. In the last three months of 2012, its operating profit hit 8.8trn won.

The results mark the end of five consecutive quarters of record profits at the world's biggest technology company by revenue, which was giving guidance ahead of its quarterly results later this month.

Sales of Samsung's Galaxy S and Note models especially helped boost profit at the company - which had the largest market share of smartphones in 2012.

Samsung's launched its Galaxy S IV in New York last month

It makes more than 30 models to cover most price ranges, and sells cheaper models including the Rex and Galaxy Pop to less affluent customers in emerging markets.

The company, which is valued at around $220bn, said sales in the first-quarter would be around 52 trillion won (£30.3bn) - a rise of 14.9% on the year, but down 7.2% from the previous quarter.

Analysts estimated that Samsung sold between 68 and 70 million mobiles in the first quarter - up from 63 million at the end of last year.

In comparison, Apple's iPhone shipments are expected to have slumped by around 30% to 30 million - from 47.8 million in the previous quarter.

Samsung's sales are likely to be boosted further by the launch of its latest Galaxy smartphone - the S IV - which will be rolled out this month after a high-profile launch in New York.

The Android-based handset has a five-inch (12.7cm) screen, a faster chip and is thinner and lighter than the Galaxy S III.

As well as smartphones, Samsung makes tablets, televisions, cameras and home appliances.

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