Barclays Branches Open In Asda Supermarkets

Barclays is to open a string of branches in Asda supermarkets from next year, offering banking services seven days a week.

Eight branches will open by early 2014 under a pilot scheme in locations including Cheshire, West Yorkshire, Hertfordshire and East Kent.

Barclays said the move will offer its customers the flexibility of longer opening hours, which will mirror those of the Asda stores the branches are located in, as well as providing more convenient parking access.

It said that branches will be located in clearly defined and branded areas within the Asda stores, so that customers can do their banking in private.

The first branch will be opened in Asda Birchwood in Cheshire in February.

A further three branches will open in Asda stores in Pudsey in West Yorkshire, North Watford in Hertfordshire and Broadstairs in East Kent, with the aim to extend the pilot to open eight branches in total by early 2014.

The locations of the other branches are yet to be announced.

Metro Bank already boasts seven-day banking among its services and Marks & Spencer, which has been rolling out bank branches in its stores since last year, also has opening hours which mirror those of the shops in which they are sited.

M&S Bank offers a pager service meaning customers can carry on with their shopping instead of queuing.

Supermarket bank outlets are a common sight in the United States.

Charlotte Nelson, spokeswoman for financial information website Moneyfacts, said: "Gone are the days of inflexible banking, customers now have more options than ever before, including longer opening hours, online and telephone banking and even mobile apps.

"With providers' customers living increasingly hectic lives, it's more important than ever for customers to be able to access banking facilities when they require.

"Despite an online presence it is still very important for customers to go into a bank as many processes still require this stage (such as) paying in a cheque."

Banks are seeking to attract and retain customers following new rules introduced in September which make it easier for current account customers to ditch their existing provider and switch to a new one.

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