New rules aimed at cracking down on card payment fraud have been revealed.
The European Banking Authority (EBA) published the more stringent guidelines, making payment service providers toughen up on customer identification before proceeding with payments.
In the last four years alone, the annual cost of card fraud in the UK has risen from £365 million, to over £450 million.
Almost two thirds of that came from the tactic known as skimming.
That is where small amounts of cash are removed from victims' accounts without them noticing, rather than large withdrawals that may be automatically flagged by software.
There has also been a rise in digital attacks using malware, usually downloaded after victims unwittingly open contaminated emails, according to the EBA.
Lost or stolen cards account for just over a quarter of the annual fraud.
UK card fraud hit a record of £610m in 2008 before dropping each year to a low of £341m in 2011.
Since then it has risen again, to £388m in 2012 and jumping 16% on that figure to £450m last year, according to Financial Fraud Action.
It said over the past decade there has been a significant shift in tactics used by fraudsters, amid the rise of online shopping and improved PIN and chip security.
In 2003, 29% of fraud was by so-called remote purchase - where a card is not shown to a retailer - but that figure jumped to 67% last year.
Use of stolen cards over the same period dropped from 27% to 13% and card usage taken from mail delivery plunged from 11% to 2%.
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